Sid Mashburn Magazine B - Diptyque

Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130+ ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. Think of it as a documentary in print form that also looks great on the coffee table. Issue 31 explores the world of Diptyque, maker of what a lot of people consider the quintessential “status candle.” Their entire product line is storied, French, and beautifully packaged and, as Joh puts it, their “main focus is to capture and reinterpret the scents of memorable places and travel destinations, and to do this while maintaining the brand.”