Prodesign Denmark ASH-9010

ASH takes the signature chunkiness of our BRIDGE concept and pares it back just enough. This optical frame is compact and round, with a lighter structure that still feels bold thanks to its pronounced 7-barrel hinges and signature diamond logo, placed both in the lens and on the temple interior. The sculpted acetate gives it just the right amount of presence, while the matte finishes and distinctive materials (like marbled white or classic tortoise) make ASH a strong everyday choice with attitude built in.