Prestel Publishing The Secrets Of German Family Businesses
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- Prestel Publishing The Secrets Of German Family Businesses
- SKU: EN-1116921816
- Category: Prestel Publishing
- Tag: Prestel Publishing
Main Features & Information
At a time of global uncertainty, geopolitical tension and economic upheaval, this book highlights one of Germany’s greatest strengths: its family businesses. As the country’s largest employers, taxpayers and drivers of economic growth, they form the backbone of the German economy. Yet their importance extends far beyond national borders. All over the world, German family businesses are synonymous with lasting quality, technical excellence and entrepreneurial reliability – especially in an era when stability has become crucial to success. Leading practitioners and scholars examine the diversity and strength of German family-owned businesses – The Secrets – through personal experiences, practical examples, and analyses.The book presents 50 portraits of German family-owned businesses – the rising stars, the legacy keepers, the world market leaders, the brands, and the 'hidden champions' – revealing the fascinating secrets behind them. These stories offer a unique insight into the DNA of the companies concerned, showing how entrepreneurial vision and family values go hand in hand, underpinning their pivotal role in economic resilience, stability and future viability worldwide.




