Philip Kingsley Elasticizer

The worlds first pre-shampoo treatment

Instantly hydrate dry hair, add shine and reduce frizz

Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for. 

Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.

Instantly adds shine Reduces breakage by 46%* after one use Intensely hydrate dry hair Banishes frizz and tangles