Philip B. Icelandic Blonde Shampoo

The inspiration:

I found that most color-toning shampoos contain extreme levels of artificial fragrance and harsh detergents that dry out your hair so that it can absorb more purple pigment. I wanted to create something different: a refreshingly light, color-toning shampoo that's gentle and moisturizing, and creates more even and flattering results. I was inspired by the lovely violet tones and naturally fresh, fruity scent of plum concentrate. It works with your hair’s natural porosity to cancel out brassiness and make blonde and silver hair look bright and illuminated. I hope that you feel like you’ve just had your color retouched each time you use it.