Joya The Joya Way (German)

Company founders reveal all! A true story about success, black money, million-dollar theft, and models in the nightlife scene. What sounds like the latest Netflix thriller is actually a collection of real short stories tracing the ups and downs of Joya Shoes. Karl Müller and Claudio Minder share with wit and charm their experiences as young entrepreneurs: daring bets, intercultural conflicts, crazy marketing campaigns, and a friendship that survived it all.

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