Gorgeous JOICO Color Endure Shampoo 300ml

Please note - The formula of this product has been updated.

JOICO Color Endure is specifically designed for normal to colour-treated hair to protect against colour-fade and lack of vibrancy.

JOICO Color Endure Shampoo is a nourishing cleanser that boosts radiance and vibrancy of the hair fibre and prevents against colour-fade and tonal change. Developed with the exclusive Mutli-Spectrum Defense ComplexTM, the cleanser locks in luminosity and protects against UV rays stripping the hair fibre of colour and moisture.

JOICO Color Endure is developed with JOICO's Bio-Advanced Peptide ComplexTM. A revolutionary technology that works to repair damaged and weakened hair by replicating the DNA of healthy human hair and leave a healthy, shiny result.