Emma Willis White Genio Shirt

Cut by hand and sewn in our English Townhouse, patterns are matched at the seams and sewn 18 stitches to the inch using specialist single needle stitching for the neatest, strongest seams. Collars are hand trimmed before turning to ensure clean cut, sharp points, small handmade gussets at the side seams, gold engraved collar stays and finished with real Iridescent Mother of Pearl buttons.

A smooth and long lasting two fold 100's Swiss poplin woven and yarn dyed using the finest Pima raw cotton.  Genio has become our most loved white and pastel plain shirt as the texture and sheen give so much interest worn without a tie and the  attractive pique weave keeps the collar standing beautiful structured when worn open, or closed. As all the Swiss cottons it is soft and cool to wear and for those wary of transparency in whites this is your dream shirt.