Directions Hair Colour Ultra Violet Semi-permanent Hair Colour

Ultra by name, ultra by nature. An intense purple colour with blue undertones made for the bold and the brave.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 100ml semi-permanent hair colour

• 100% vegan friendly and cruelty-free

• All Directions colours are inter-mixable to create a new shade