Directions Hair Colour Poppy Red Semi-permanent Hair Colour

Poppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 100ml semi-permanent hair colour

• 100% vegan friendly and cruelty-free

• All Directions colours are inter-mixable to create a new shade