Cutting Edge Joico Colorful Anti-Fade Shampoo

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

• Free of SLS/SLES Sulfates
• Gently cleanses color-treated hair
• Fortifies hair for 3X greater resistance to breakage
• Free of SLS/SLES Sulfates *
• Gently cleanses color-treated hair
• Fortifies hair for 3X greater resistance to breakage **
• *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
• **When using Colourful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo