Cult VIRTUE Curl Shampoo 240ml

Looking to show your curls the care they deserve? Enter, Virtue’s Curl Shampoo, a game-changing way to cleanse and repair locks that have fallen victim to damage...

A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Curl Shampoo is a decadently rich, non-drying blend that effectively lifts excess oils and product build-up, all while helping to maintain your natural curl pattern. It's infused with carob gum to lock in moisture, as well as a vegetable-derived polymer to enhance curl formation and definition. Rice protein and sunflower seed oil are responsible for protecting against the drying effects of UV rays, while water-soluble jojoba oil delivers a wave of shine-boosting hydration. What's not in the formula is just as impressive - it's made without parabens, silicones, sulphates and synthetic colourants, to name a few!