About Face Volumizing Mascara

ABOUT: POWER PLAY

THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 

WHY YOU WANT IT: 

• 98% agreed the mascara did not flake*
• 94% confirmed the product wore for up to 14 hours*
• 92% noticed immediately fuller lashes*
• 91% agreed the mascara built dramatic volume*
• 87% agreed lashes looked visibly longer*
• Strong-hold formula that won’t transfer, flake or smudge
• Formulated as an all-in-one primer + mascara
• Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes

*In a consumer study conducted with 35 participants between the ages of 18-49

P.S.: All about-face products are 100% vegan and cleanly-formulated.